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Message from Hugh Riley, Secretary General, CTO for Caribbean Tourism Month 2012
Published on November 8, 2012

Each year November is designated as Caribbean Tourism Month, a time when we focus particular attention on the attributes of this great region and pay our respects to the sector of the economy that is our lifeblood.

We in the Caribbean have many reasons to celebrate and give thanks. Whether we are dazzling the world with stellar performances in sports, entertainment, culture and the professions, or pampering guests with our warm hospitality, we are always aware of the impact of our work and our reputation on the success of tourism.

Simply stated, our actions influence the buying decisions of literally millions of prospective visitors seeking a safe and welcoming environment for themselves and their travelling companions. So far this year the numbers have been trending in the right direction; at mid-year the total arrivals across the region had increased by 5.2% and the revenue from those arrivals was also showing year-to-date increases. That’s good news, but the difficult economic environment remains a challenge for all of us.

Tourism accounts for one in every four jobs in the Caribbean directly or indirectly. When we compare our statistics with those of our competitors, we are the most tourism-dependent region in the world. Of course what that means is that we have a greater stake than literally anyone else in protecting, preserving and enhancing every facet of our industry for generations to come. Sustainability must be at the core of whatever we do.

From the cruise lines that visit our region every day, to the vast array of accommodations and attractions that dot our landscapes; from the airlines that faithfully serve our destinations, to the enticing dining and entertainment facilities that thrill us, every aspect counts toward the overall destination experience; and every citizen of the Caribbean has a responsibility to ensure that we are excellent hosts. We know great service when we receive it and we must be proud to deliver it.

That’s why the Caribbean Tourism Organization (CTO) is committed to delivering the tourism information, systems, services, standards and education necessary to position the Caribbean as the most desirable, year-round warm-weather destination in the world.

Throughout Caribbean Tourism Month we will take the opportunity to raise awareness of tourism and its importance to the region. Various CTO member-countries have developed activities to showcase the vibrant culture and rich heritage of the Caribbean, while highlighting the diversity which makes our region so appealing.

During the month we will host an online photo competition in collaboration with the Caribbean Media Corporation and will air a CTO documentary, One Sea, One Voice, One Caribbean, an inside look at the CTO, its staff and the services we deliver to our members. More details and will be placed on www.OneCaribbean.org.

We hope you find the array of services and information useful and we would welcome your feedback.

We wish you a productive and energizing Caribbean Tourism Month 2012.

Source: Caribbean Tourism Organization 


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