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BHTA MEMBERS URGED TO EMBRACE TECHNOLOGY
Published on December 18, 2017

This came from Maya Wiltshire, Director of C&W Business, the B2B arm of Cable & Wireless Communications and the sponsor of our Fourth Quarterly General Meeting held on December 13th. She explained that hotel guests are now placing priority on having reliable connections, in addition to convenience, mobility and flexibility.

“Figuring out what to provide the modern, connected, always-on guest can be a difficult task. Today, they seeking convenience, mobility, flexibility and above all else, reliable access to the things that matter most to them. So in other words, they want to send an email from their laptop, download music to their iPod, stream video on their tablet, all the while ordering a rum punch from the poolside bar,” she said.

“And when they get back to their room, you can bet they wish to watch that movie or football game they missed an hour ago when they were ordering rum punch number two. In short, they want to be connected anytime, anywhere and from any device.”

“The fact is we want the players in this critical industry to lean on C&W Business to create new operational efficiencies and simplify their operations and accelerate time-to-revenue for new services and promotions,” she said.

“We want to help connect your guests with your brand, lead them to share their positive experiences and upsell and increase revenue per room. This will result in positive returns for not just the tourism sector but all Barbadians.”

Wiltshire also highlighted some ways local hospitality players could monetise their technology offerings.  “Of course, there exists the opportunity to monetise your Wi-Fi and TV by charging per use or by convenience, and you can also create social logins to see who your connected guests are, thus giving you a better profile of your customers,” she said.

“However, that’s just one aspect of guest services and we know your business extends well beyond the pool deck, so we want to help you reduce your cost of doing business, simplify your day-to-day management and above all else, extend your reach to prospective customers and clients.”

---ENDS---

 

About C&W Communications

C&W is a full service communications and entertainment provider and delivers market-leading video, broadband, telephony and mobile services to consumers in 18 countries. Through its business division, C&W provides data center hosting, domestic and international managed network services, and customized IT service solutions, utilizing cloud technology to serve business and government customers.

C&W also operates a state-of-the-art submarine fiber network – the most extensive in the region.

Learn more at www.cwc.com, or follow C&W on LinkedIn, Facebook or Twitter.

About Liberty Global

Liberty Global is the world’s largest international TV and broadband company, with operations in more than 30 countries across Europe, Latin America and the Caribbean. Liberty Global invests in the infrastructure that empowers its customers to make the most of the digital revolution. Liberty Global’s scale and commitment to innovation enables it to develop market-leading products delivered through next-generation networks that connect its 25 million customers who subscribe to 51 million television, broadband internet and telephony services. Liberty Global also serves over 10 million mobile subscribers and offers WiFi service across seven million access points.

Liberty Global’s businesses are comprised of two stocks: the Liberty Global Group (NASDAQ: LBTYA, LBTYB and LBTYK) for its European operations, and the LiLAC Group (NASDAQ: LILA and LILAK, OTC Link: LILAB), which consists of its operations in Latin America and the Caribbean.

The Liberty Global Group operates in 12 European countries under the consumer brands Virgin Media, Ziggo, Unitymedia, Telenet and UPC. The LiLAC Group operates in over 20 countries in Latin America and the Caribbean under the consumer brands VTR, Flow, Liberty, Mas Movil and BTC. In addition, the LiLAC Group operates a subsea fiber network throughout the region in over 30 markets.

For more information, please visit www.libertyglobal.com.

 


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