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Published on November 24, 2017

THE Barbados Hotel and Tourism Association (BHTA) is better able to advise its members on a range of topics including preparing for and rebuilding after natural disasters, the environment and the new explorer/traveller, after attending this year’s State of the Industry Conference (SOTIC) in Grenada.

CEO Rudy Grant explained that this year’s conference, while focusing on enhancing the Caribbean brand and encouraging more visitors, also looked at the necessary actions needed as a result of natural disasters.

“Of special note was the session which centered on the topic Rebuild & Recover - The Future of Caribbean Tourism, which was held in the context of the recent hurricanes which impacted the Caribbean region. This session looked at how destinations in this region can prepare and mitigate against such disasters. There was also discussion on the economic cost of disasters and issues related to a Blueprint - Recovery from Crisis: Building A Path To Sustainability.”

SOTIC is the region’s premier tourism gathering which brings together Caribbean tourism practitioners, policy makers, strategic partners from the public and private sectors and travel professionals, to discuss issues, identify solutions and courses of action to keep the region competitive and therefore benefit its tourism industry.   

Under this year’s theme ‘Super-Charging the Caribbean Brand: Meeting the Needs of the New Explorers’, the Conference also explored some of the best examples of how destinations, businesses and attractions drive value through outstanding experiences that meet the constantly changing expectations of visitors. 

Key conference sessions included Infusing Dynamism in Caribbean Tourism, Who are the New Explorers, Business Models that Rock, Turning Our Waters into Goldmines – Investing in the Blue Economy, and Spicing up the Caribbean Brand. 


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