CHAIRMAN of the Barbados Hotel and Tourism Association (BHTA), Roseanne Myers, has been appointed to represent the Association and its members on the Board of the Barbados Tourism Marketing Inc. (BTMI).
Myers welcomed the appointment and said: “The BHTA is committed to working closely with the BTMI to market Barbados and I am very pleased with the appointment to the board in my capacity as Chairman of the BHTA. It brings formal structure to what is already a constructive and close private-public sector partnership between the two organisations.”
She noted that the BHTA has worked with the BTMI since its inception in 2014 to promote Barbados on the international market including attending a number of international trade shows, developing special marketing promotions and hosting tour operators and travel agents FAM trips to the island.
The General Manager of Atlantis Submarines previously served as a director on the board of the Barbados Tourism Authority (BTA), now BTMI, and also as Chair of its National Tourism Marketing Committee for several years.
Throughout her career in the industry she has also held the position of director on the boards of other major tourism institutions including the Barbados Port Inc. (BPI) and the Tourism Development Corporation (TDC).
The BTMI is responsible for promoting, assisting and facilitating the efficient development of the island’s tourism and designing and implementing suitable marketing strategies for the effective promotion of the industry, among others.