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BHTA AND IHB LAUNCH EXCITING 2017 STAYCATION CAMPAIGN
Published on August 25, 2017

THE BHTA has joined forces with Intimate Hotels of Barbados (IHB) for this year’s Staycation campaign - ‘Staycation the 246 way’ - which was jointly launched recently, aimed at encouraging and reminding Barbadians that they can enjoy their vacations right at home.

CEO, Rudy Grant, explained that both the BHTA and the IHB offered staycation programmes last year with many similarities, so this year the two entities decided to collaborate and pool their resources to present a more effective campaign.

He said, “I constantly make the point that Barbados as a tourism destination is to be enjoyed by our visitors and locals. We want, through our staycation programme, to ensure that we encourage more Barbadians to enjoy our tourism industry and enjoy what Barbados has to offer as a tourism destination.”

Grant also noted that the 2017 campaign was also being extended to other Caribbean islands by way of lower CARICOM rates, which came at the perfect time for participants attending CARIFESTA in August.

Giving details on the campaign, Executive Director of IHB, Gayle Headley-Lowe, explained that it started in July and will run until October 31with over 20 properties offering rates starting as low as Bds$100 a night.

“You can pay for two nights and stay for four nights, you can pay for four nights and stay up to six nights, or you can pay for two persons and up to four persons can stay in the room, or pay for four persons and six persons stay in the room,” she noted.

Headley-Lowe added that the two additional persons who were allowed to stay for free must be under the age of 16 and persons who were not travelling with children had the opportunity to earn a resort credit.



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