HomeAbout BHTAOur Primary Roles
Sunset at Carlisle Bay, Bridgetown

Our Primary Roles


The Association has established a framework for effective lobbying on Governmental and non-Governmental entities to represent members' interests, to create and maintain an environment in which all of our members can optimise their business potential.

In addition to several project committees, the BHTA represents it members on over sixty (60) board and committees including:



Labour Relations & Human Resource Development

The Association seeks to establish the optimum framework and most congenial labour relations climate for its members. This involves formally negotiating with labour unions as it relates to the collective bargaining process.

For over 50 years, we have been actively involved in the establishment and facilitation of training opportunities, seminars, programmes and standards which constantly seek to improve the level of professionalism in the industry, and contribute to the sustainability of our present and future valuable workforce. Through our association with the Caribbean Hotel and Tourism Association, our member consultants and other key service providers both local and international, we offer courses in Food and Beverage, HAACP, HIV/AIDS, Environmental management, Hurricane Preparedness and Customer Service among others. We offer training at all levels, for both accommodation and non-accommodation sectors.

The BHTA also offers coop health and life insurance and pension plan schemes to all our members and their employees.

Public Relations & Public Education

The BHTA is committed to the promotion of the importance and value of our local tourism industry to all Barbadians, to stimulate a perception of ownership. Barbados as a destination is renowned for the friendliness of our people, and we wish to maintain and highlight this asset. Through our community activities and educational programmes, working with schools, colleges and universities, we seek to educate all Barbadians of their role in the industry and to highlight the stellar contributions of those already in the industry. We believe that the future of our industry depends on this. Working together with our strategic partners, we promote programmes such as STEP, Adopt-A-School, Tourism Education Awareness & Me (TEAM), NIFCA, and the Barbados Culinary Team.

Information Dissemination

As the hub of a vast network of local, regional and international members, suppliers and strategic partners, the BHTA has as one of its major functions, the collection and dissemination of timely data and information. This assists us with achieving the mission and helps to keep our members at the cutting edge of the industry. This objective is achieved through the body’s own internal communications system which includes a bi-weekly fact sheet, and daily email communications with our extensive email database network.  The BHTA has amassed a valuable database of decision makers from both within our membership, as well as our strategic partners, local, regional and international.

Marketing and Product Development

Marketing and product development are two of our main priorities at the BHTA, as we seek to facilitate opportunities that will enable our members to achieve their business objectives.  We are very aware of the fact that Barbados, tourism product exists in a highly competitive, dynamic global tourism market. For us to maintain and gain market share, we need to constantly look at the development of our product to ensure the satisfaction of our customers and the attraction of new business to the destination. Our product includes the plant and its people, and our programmes are aimed towards their development as a prerequisite to our facilitation of marketing initiatives.

Such initiatives include:



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