HomeAbout BHTAOur Mission, Vision & Values
Sunbathing and frolicking at rugged Bathsheba beach

Our Mission, Vision & Values

Together with our members and our global public and private sector strategic partners, we strive to ensure that Barbados achieves and maintains the status of the most desired Caribbean destination for pleasure and business.

Customer Promise

To treat each customer, both internal and external, with care and respect because our success depends on your success.

Our Corporate Vision

To be the private sector organisation providing national leadership for vibrant and sustainable tourism development.

Our Mission

Bringing people, research knowledge and technology together to resolve challenges of business and to provide strong advocacy while fostering unity amongst our tourism partners.

Our Values and Commitments

We will LEAD well with respect to the following: 

Through our alliances with other regional and international agencies, our members benefit because of the strength of our unity and shared resources. 

The BHTA has established international alliances with the Caribbean Hotel and Tourism Association, the Caribbean Tourism Organisation, the International Hotel & Restaurant Association, the Tourism Development Corporation (Barbados), the Barbados Tourism Authority, and the American Hotel & Lodging Association.


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