Our Mission, Vision & Values
Together with our members and our global public and private sector strategic partners, we strive to ensure that Barbados achieves and maintains the status of the most desired Caribbean destination for pleasure and business.
To treat each customer, both internal and external, with care and respect because our success depends on your success.
To be the private sector organisation providing national leadership for vibrant and sustainable tourism development.
Bringing people, research knowledge and technology together to resolve challenges of business and to provide strong advocacy while fostering unity amongst our tourism partners.
Through our alliances with other regional and international agencies, our members benefit because of the strength of our unity and shared resources.
The BHTA has established international alliances with the Caribbean Hotel and Tourism Association, the Caribbean Tourism Organisation, the International Hotel & Restaurant Association, the Tourism Development Corporation (Barbados), the Barbados Tourism Authority, and the American Hotel & Lodging Association.