Our Mission, Vision & Values
Together with our members and our global public and private sector strategic partners, we strive to ensure that Barbados achieves and maintains the status of the most desired Caribbean destination for pleasure and business.
Customer Promise
To treat each customer, both internal and external, with care and respect because our success depends on your success.
Our Corporate Vision
To be the private sector organisation providing national leadership for vibrant and sustainable tourism development.
Our Mission
Bringing people, research knowledge and technology together to resolve challenges of business and to provide strong advocacy while fostering unity amongst our tourism partners.
Our Values and Commitments
We will LEAD well with respect to the following:- Knowledge - Informed decision making and information that is based on research and geared for action
- Products and Service - Work with world class standards ONLY
- Advocacy - Resolve industry issues by engaging our partners
- Nimbleness - Respond promptly to members’ needs and changes in the industry
- Partnerships - Build synergies through networking
Through our alliances with other regional and international agencies, our members benefit because of the strength of our unity and shared resources.
The BHTA has established international alliances with the Caribbean Hotel and Tourism Association, the Caribbean Tourism Organisation, the International Hotel & Restaurant Association, the Tourism Development Corporation (Barbados), the Barbados Tourism Authority, and the American Hotel & Lodging Association.
